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Alabama coach Nick Saban: QB Bryce Young nears $1M in endorsements

Daily Mail logo Daily Mail 7/20/2021 Reuters and Alex Raskin Sports News Editor For Dailymail.com
Nick Saban holding a sign: MailOnline logo © Provided by Daily Mail MailOnline logo

In what appears to be a reference to Alabama quarterback Bryce Young, Crimson Tide head coach Nick Saban boasted at a convention that 'our quarterback' has signed nearly $1 million in sponsorship deals since the NCAA lifted rules on endorsements earlier this month. 

Young hasn't even officially been named the starter for the Crimson Tide this season, but that didn't stop Cash App, a mobile payment service, from signing him to a new deal on July 2. It remains unclear what other endorsements he's picked up since then. 

'Our quarterback already has approached ungodly numbers -- I'm not going to say what they are -- and he hasn't even played yet. Hasn't even started,' Saban, a seven-time national champion, said Tuesday at the Texas High School Coaches Association convention. 'It's almost seven figures. And it's like, the guy hasn't even played yet. But that's because of our brand.'

The NCAA allowed college athletes to profit off their name, image and likeness (NIL) on July 1. 

Prior to crediting Alabama's brand for Young's endorsement deals, Saban had previously expressed skepticism about players profiting off NIL rights.

a baseball player holding a bat: In what appears to be a reference to Alabama quarterback Bryce Young (right), Crimson Tide head coach Nick Saban (left) boasted at a convention that 'our quarterback' has signed nearly $1 million in sponsorship deals since the NCAA lifted rules on endorsements earlier this month.

In what appears to be a reference to Alabama quarterback Bryce Young (right), Crimson Tide head coach Nick Saban (left) boasted at a convention that 'our quarterback' has signed nearly $1 million in sponsorship deals since the NCAA lifted rules on endorsements earlier this month.
© Provided by Daily Mail

'I'm not sure anybody knows for sure the impact or effect, because we don't know for sure what the parameters are and what the rules are,' Saban said in June. 'Look, I'm all for the players. You know, my biggest concern is how do we manage this? How do we police it? How do we make sure that it's fair for everybody?

'The NCAA [has] always tried to keep a level playing field for everyone. So hopefully, this is something that will be fair for everyone, and everyone will have an opportunity to create some value for themselves and their brand. But at the same time, it won't create advantages for anyone.' 

Young was the No. 2 overall player in the Class of 2020, per 247Sports' composite rankings. He played in seven games last season backing up Mac Jones and threw 22 passes. Young is expected to be named the starter for the Crimson Tide after piloting the first team in the spring game.

Saban's reveal flabbergasted Ole Miss coach Lane Kiffin, who was informed of Saban's comments Tuesday afternoon at SEC Media Days.

'I'm still blown away on this Bryce Young (news),' said Kiffin, a former Alabama assistant coach. 'The guy's made a million dollars already? He's good, man. He doesn't need to play this year against us.' 

Darren Heitner, a Florida-based attorney who is brokering many deals for college athletes since the rule change, is skeptical that Young is approaching $1 million in endorsements. 

'Bryce Young is very marketable, but he likely hasn't done anywhere near $1 million in #NIL deals,' Heitner tweeted. 'At least not yet. However, Nick Saban has the world talking about it and that's 1 reason why Alabama will continue to be at the top of the recruiting game. Saban's playing chess.'

graphical user interface, text, application: Darren Heitner, a Florida-based attorney who is brokering many deals for college athletes since the rule change, is skeptical that Young is approaching $1 million in endorsements © Provided by Daily Mail Darren Heitner, a Florida-based attorney who is brokering many deals for college athletes since the rule change, is skeptical that Young is approaching $1 million in endorsements Read more
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