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Comedian Amy Schumer won't appear in Super Bowl ads as she shows support for Colin Kaepernick

USA TODAY SPORTS logo USA TODAY SPORTS 10/20/2018 Scott Gleeson
NEW YORK, NY - SEPTEMBER 06:  Actress/Amy Schumer is seen walking in soho on September 6, 2018 in New York City.  (Photo by Raymond Hall/GC Images) © (Photo by Raymond Hall/GC Images) NEW YORK, NY - SEPTEMBER 06: Actress/Amy Schumer is seen walking in soho on September 6, 2018 in New York City. (Photo by Raymond Hall/GC Images)

As a way to support former NFL quarterback Colin Kaepernick and the protest movement he started, comedian and actress Amy Schumer on Friday announced on Instagram that she would not appear in Super Bowl ads this year.

"I personally told my reps I wouldn't do a Super Bowl commercial this year," Schumer wrote. "I know it must sound like a privilege ass sacrifice but it's all I got. ...Hitting the nfl (sic) with the advertisers is the only way to hurt them."

Schumer, who appeared in a Bud Light Super Bowl ad two years ago, also called on white NFL players to kneel during the national anthem to support their black teammates and protest social injustice and police brutality.

"Otherwise, how are you not complicit?" Schumer wrote. "Stand up for your brothers and sisters of color." 

MORE: San Francisco 49ers regret leaving Colin Kaepernick out of photo tribute

MORE: Colin Kaepernick receives prestigious honor for contributions to black history and culture

While a Super Bowl musical act hasn't officially been named, it has been reported that Maroon 5 will headline this year's performance. But multiple reports earlier this week revealed that Rihanna turned down an invitation to perform at the halftime show because she supported Kaepernick.

Kaepernick, who has not played in the NFL since 2016, initiated the protest that season when he was the San Franciscio 49ers' quarterback. President Donald Trump's criticism of NFL players during a 2017 Alabama rally sparked massive player protests throughout the 2017 season.

This season, three NFL players — the Carolina Panthers' Eric Reid and Miami Dolphins' Kenny Stills and Albert Wilson — have kneeled during the anthem.


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