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Here’s how much a ticket costs for 49ers-Cowboys playoff game

Mercury News 1/18/2023 Alex Simon, Bay Area News Group

If you’re wondering just how massive Sunday’s renewal of the 49ers-Cowboys rivalry game is, one number should help make it clear.


That’s just around the cheapest ticket to get into the stadium is currently selling for as of Wednesday, according to StubHub. (As of 1 p.m. Wednesday, only one listing — a single ticket in section 401 — was set below that figure on the ticket broker’s website.)

Yes, it appears that 49ers and Cowboys fans are ready for the record-tying ninth playoff showdown between the bitter rivals, and the first in the San Francisco Bay Area since the 1994 NFC Championship Game on Jan. 15, 1995.

It shouldn’t come as a surprise, especially with the stakes even higher than last year’s wild card round showdown in Arlington — which was StubHub’s third-best-selling game of the 2021 NFL season, only behind the 49ers-Rams NFC championship game and the Super Bowl itself.

It isn’t just StubHub, either. Vivid Seats currently lists the cheapest ticket available for 49ers-Cowboys at $457. That’s more than double the next-closest game from the NFL divisional round weekend (Giants at Eagles is $209) and around or above three times as much as either AFC divisional round game (Bengals at Bills is $154, Jaguars at Chiefs is $115).

One could easily imagine the NFL is excited about this matchup, too. Last year’s wild-card game registered 41.5 million television viewers across the two networks the game aired on (CBS and Nickelodeon), the most viewers for any NFL wild-card game in seven years.

That game was placed in the middle of the wild card weekend’s Sunday slate. The thriller peaked at over 50 million viewers, edging close to the primetime window.

Now? This Sunday’s game is placed in one of the NFL’s premiere television windows: Sunday at 3:30 p.m. PT – the same time as the Super Bowl’s kickoff.

The game that occupied that window last year was Bills-Chiefs, which averaged 42.74 million viewers and peaked at 51.7 million viewers. While both the Bills and the Chiefs are playing again this weekend, it’s not hard to see why the NFL opted to have the 49ers in the prime television spot, even when they didn’t know if they’d be facing the Cowboys or Buccaneers.

But instead of getting a Tom Brady playoff game back in his home region, the NFL will get the premier rivalry in all of football — with two massive fanbases, ticket prices around $500 and television ratings that could come near 50 million viewers on average.

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