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Apple can dump MLS if they don't get enough subscribers

Android Headlines logo Android Headlines 3/9/2023 Alexander Maxham

It’s being reported, that Apple’s deal with the MLS has a opt-out clause. Which would allow Apple to opt-out of the deal, if they aren’t seeing the subscriber goals that they are looking for.

In June 2022, Apple signed a deal with the MLS to become the broadcast home of every MLS match for the next 10 seasons. So far, MLS Season Pass has been pretty good on Apple TV+. No real issues with the broadcast, technically, which is quite impressive.

Now as to their subscriber goals? Nothing concrete has been mentioned. The report from The Athletic states that Apple could walk away if it doesn’t accrue a certain number of subscribers in a specific period of time. Both companies have been rather tight-lipped about the deal. Which is usually the case with these deals. We do know that Apple is paying $2.5 billion for the MLS rights.

Between MLS and Friday Night Baseball, sports is becoming huge for Apple

Apple has taken a different approach to its streaming service, compared to the many others out there. Instead of having a huge library of content that it is licensing from various studios, instead, it only includes originals that it owns. So their library is a lot smaller, but it is quickly growing. The advantage here is that, Apple never has to worry about losing these titles.

In addition to those originals, Apple has also gotten the rights to Friday Night Baseball for the MLB. Which it started last year, and is continuing this year. With Friday Night Baseball, Apple has (generally) two baseball games each Friday night throughout the season. Some are simulcast, while others are doubleheaders. And now Apple has the MLS Season Pass. Which is not included in the price of Apple TV+, instead, that it is an extra cost.

But with the MLS Season Pass, subscribers can watch every single MLS game, no matter where they live. There’s no blackout or out-of-market restrictions here, which is a big deal.

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