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Where does your school rank among richest and poorest Power 5 college football programs? New revenue figures for all 65

PennLive.com logo PennLive.com 6/27/2021 David Jones, pennlive.com

On Wednesday, we posted the Big Ten football revenue figures. Today, we present all 65 of the Power 5 schools, ranked from the most modest to most extravagant, for the 2019-20 fiscal year (generally 07/01/19 to 06/30/20).

These are annual university athletic department figures mandated by the U.S. Department of Education and its Equity in Athletics Data Analysis (EADA) arm. The headings represent the revenue derived from each university’s football operation before expenses, as listed by athletic directors of each school in their annual reports. These figures do not include the massive annual payouts from conferences’ broadcast contracts. (They ranged widely between $28 million outlays for lower-tier ACC schools to $56 million per Big Ten institution.)

In each brief capsule, I’ve detailed expenses and net profit for football, plus some occasional various factoids, sometimes on other sports.

To emphasize: these are revenue figures relating to the 2019 football season and the 2019-20 basketball season, not last season. So, they do not reflect the broad fiscal distress of the COVID-wracked and, in some cases, stunted 2020 football season, but do include decrease in funds from the lack of a 2020 NCAA men’s basketball tournament.

Because some irregularities in the reporting by various athletic directors is inevitable, the reports may include caveats and discrepancies between one school and another. We can’t control that. All we can do is pass on the parallel figures as they are posted in the EADA report.

Here, then are all 65, bottom to top, with number of ranking spots risen (+), fallen (-) or maintained the same (=) from the 2018-19 fiscal year, in parentheses.

#65 West Virginia $19 million (=)

Neal Brown’s rookie season as head coach was the first losing one in six years for the Mountaineers (5-7); they went winless in the Big 12 at home. Exactly what WVU does with its bookkeeping is a riddle, but it seems an anomaly considering home crowds at Mountaineer Field that hover between 50-60K. Both the football and men’s basketball programs recorded a deficit in the EADA report ($3.2M and $2.1M, respectively).

#64 Wake Forest $24.7 million (-1)

No mystery here as announced crowds at Truist Field, even for a competitive 8-5 team, commonly ranged around 25-30K; that’s barely Conference USA level. Wake was also one of only three Power 5 schools to fabricate a balanced ledger – identical figures of $24,698,755 for revenue and expenses – indicating a true deficit compensated with general funds.

#63 Georgia Tech $28.2 million (-15)

A similar sad story here as native Georgian Geoff Collins came from Temple to relieve longtime triple-option proponent Paul Johnson and the Jackets sank into a 3-9 morass. Football eeked out a $1M profit and tumbled farther in one year than any program in the rankings. Men’s hoops ran a deficit of slightly over $1M.

#62 Boston College $31.8 million (-1)

Seeing an ACC pattern here? This was the dreary 6-7 season that got Steve Addazio fired after seven years in Chestnut Hill. After an encouraging start, the tone was set in week 3 with a stunning rout home loss to 20-point underdog Kansas. BC football managed a $5.1M profit. Men’s hoops barely broke even (+$128K).

#61 Rutgers $32.9 million (+3)

Like Wake Forest, RU cooked its books to represent a balanced budget when it’s clear the football program is running at a deficit. Football revenue and expenses are listed as identical totals – $32,874,357; men’s basketball, the same – $8,249,544.

#60 Vanderbilt $33.4 million (+2)

The only private school in the SEC routinely brings up the rear in the nation’s most competitive football conference. The Commodores went 3-9 in since-fired Derek Mason’s sixth year and managed a $4.2M profit. Men’s basketball apparently ran a deficit, reporting identical expense and revenue figures of $14,072,415.

#59 Missouri $34.7 million (-4)

This was the final year of Barry Odom’s 4-year tenure, as an encouraging start dissolved in mid-season. It’s never been easy at Mizzou even though Gary Pinkel worked minor miracles for a while. Tiger football cleared a $6.1M profit while men’s basketball made $1.7M.

#58 Oregon State $35.6 million (=)

It’s become more apparent in the past seven years just what a perfect fit Mike Riley was here. Since he left for his incongruous mission to Nebraska, the Beavers have returned to their familiar spot in the Pac-12 basement. Actually, Jonathan Smith did an admirable job with 5-7 (4-5 P12) in 2019 and OSU managed a decent $13.7M clearance. Wayne Tinkle’s hoops program barely broke even ($212K profit).

#57 California $36.1 million (+3)

Justin Wilcox’s defensive-minded Bears weren’t always enthralling to watch, but they tenaciously hung in games and finished 8-5 (4-5 P12) including four road wins at Washington, Mississippi, Stanford and UCLA. Cal football cleared $4.9M; men’s basketball made $2M.

#56 UCLA $37.5 million (-6)

The Chip Kelly hire began looking like a serious misstep as the Bruins stumbled to 4-8, though they did play perhaps the toughest non-con schedule in the nation. UCLA football managed a $5.2M profit while the once-proud Bruin hoops program foundered with a $474K deficit.

#55 Pittsburgh $37.9 million (-2)

Heinz Field is exponentially nicer than old gray Pitt Stadium, but it’s not easy luring a university community down the hill from Oakland to watch a just-OK team play opponents from Tobacco Road. Pat Narducci has done all he can. Panther football lured consistent announced crowds of 40-45K and cleared $5.4M. Meanwhile, the struggling basketball program, blessed with a gorgeous campus venue and much more attractive conference opponents, managed just an $800K clearance.

#54 Arizona $39 million (-7)

This is a lost program trying to survive at a basketball school and was enduring the throes of Kevin Sumlin’s imminent demise. At least Wildcat football spent less than almost any Power 5 program ($21.7M) and so cleared a $17.3M profit. Men’s basketball made $6.5M.

#53 Duke $39.7 million (-2)

Rivaling Kentucky, Indiana and Kansas, this is the arguably most severe example of basketball overshadowing football. And so, it provides a window into just how much more important football is fiscally to college athletics. David Cutcliffe’s Devils went 5-7 (3-6 ACC) and yet the football program still cleared more profit ($14.5M) than Mike Krzyzewski’s basketball behemoth ($13.4M) which grossed among the most of all college hoops programs in the nation ($33.4M!)

#52 Mississippi State $40 million (+5)

This was the second and final abortive season for Joe Moorhead in ill-fitting Starkville. With crowds at Davis Wade Stadium consistently in the mid-50K range, interest was there, but the wins weren’t. Football cleared $9.5M while men’s basketball ran a deficit indicated by identical cooked expense/revenue figures of $7,373,585.

#51 Kansas $40.6 million (+5)

The ill-fated Les Miles experiment never got airborne with a 3-9 (1-8 B12) inaugural record, succeeding only in helping to get Steve Addazio fired at BC with a surprising early road upset. Jayhawk football managed to clear $18.6M while Bill Self’s much more celebrated hoop program profited only $5.5M.

#50 Stanford $40.9 million (-6)

The Cardinal’s first losing season in the decade-plus David Shaw era (4-8, 3-6 P12) and since the early Jim Harbaugh tenure (2007-08) dropped Stanford six spots. Football cleared $13.2M while men’s basketball made $1.3M.

#49 Syracuse $42.6 million (-4)

The beginning of the descent of the the once-promising Dino Babers regime at The Cuse FB began here with a 62-20 rout loss at Maryland and has not lost downward velocity. The Orange football program did manage $14.9M in profit while Jim Boeheim’s basketball operation made $8.7M.

#48 Virginia $43.4 million (+11)

One of the big success stories in major college football has been Bronco Mendenhall’s rehab job at UVA. The Cavs won the ACC Coastal, gave heavily favored Florida (-14) a fight in the Orange Bowl (36-28 loss) and finished 9-5. In so doing, Virginia football jumped 11 spots and made a $15.8M profit. Meanwhile, Tony Bennett’s defending national champion basketball program cleared just $2.4M.

#47 Washington State $44 million (-4)

This is a notorious black hole that was kept relevant for a decade only by Mike Leach’s black magic. In his final season before fleeing for Starkville, Leach’s Cougars fell to 6-7 (3-6 P12) and WSU fans began to drift away from tiny Martin Stadium. Football still cleared an admirable $21M above a prudent $23M expenditure. Wazzu hoops ran at a $118K deficit.

#46 Kentucky $44.5 million (+3)

After the landmark 2018 for Wildcat football as Mark Stoops got UK into double-digit wins with the upset of Penn State, 2019 wasn’t quite so successful (8-5, 3-5 SEC) but football interest continued to expand with a decent $13.9M profit – more than John Calipari’s hoop program ($11M). Women’s basketball ran a whopping $5.2M deficit.

#45 Maryland $44.7 million (-6)

Terrapin football listed just $21.4M in expenses, lowest total in the Big Ten and one of lowest in P5, to total a $23.3M profit. It’s always been a basketball school and Mark Turgeon’s men’s hoops program took in $14.1M in gross to clear $5.5M.

#44 Kansas State $45 million (-4)

It’s been an arduous effort for K-State in attempting to extricate itself from the Bill Snyder era, but North Dakota State emigree Chris Klieman made an admirable effort in his 8-5 (5-4 B12) rookie season that included a jaw-dropping upset of 23-point favorite Oklahoma. KSU football cleared $19.2M while men’s hoops made $2M.

#43 North Carolina State $47.6 million (-2)

A very down year (4-8, 1-7 ACC) for Dave Doeren’s generally overachieving program still made $24.3M in profit. Men’s basketball cleared $5.6M.

#42 Texas Tech $47.7 million (-7)

The first year under Matt Wells after Kliff Kingsbury took off for the NFL Cardinals was the worst in Lubbock in nearly three decades (4-8, 2-7 B12). Gross revenue dipped $3.5M and TTU plunged seven spots. Because of an extremely frugal overhead of just $21.6M, the program still cleared $26.1M. Men’s hoops about broke even (+$545K).

#41 North Carolina $48.7 million (+11)

With the possible exceptions of Dick Crum and Bill Dooley, Mack Brown is the most popular football coach UNC has ever had. And his return from retirement to Chapel Hill at age 68 was a big deal. Kenan Stadium sold out all six home dates and the Heels responded with a bowl season for the first time four years. UNC football cleared $18.2M which topped the much more popular basketball program ($17.1M) exp: $30.5M.

#40 Louisville $48.9 million (-2)

After the general embarrassment of Bobby Petrino’s second stint here that ended in his team quitting on him (and vice versa) at the close of 2018, interest was at a nadir. But Scott Satterfield, imported from a distinguished run at Appalachian State, was the right antidote. His first season went 8-5 (5-4 ACC) and his team fought. Louisville football cleared $24.2M. Meanwhile, Chris Mack’s basketball program gathered a phenomenal $40.7M gross (tops nationally) and profited $20.8M.

#39 Arizona State $49.7 million (+15)

The surprising turnaround of Sun Devil football gained full steam in Herm Edwards’ second year with an 8-5 season that contained three wins over top-20 opponents (@Michigan State, @Cal, Oregon). ASU football leapfrogged 15 spots and added $10.7M in revenue from 2018-19 and cleared $17.7M, regaining all the ground lost at the end of the Todd Graham regime. Bobby Hurley’s hoops program made $1.5M.

#38 Virginia Tech $50.3 million (-8)

Justin Fuente’s program began to take on water and notably lost to UVA for the first time in eons. Football managed $14.7M in profit. Basketball made $1.5M.

#37 Colorado $50.5 million (+9)

Mel Tucker’s only season before he took off for Michigan State was uneventful after a 3-1 start with wins over Colorado State, Nebraska and @Arizona State that got the locals enthusiastic enough to start showing up. Then it petered into 5-7 (3-6 P12) and Tucker was out the backdoor. Football jumped nine spots by clearing $27.8M. Hoops made $2.7M.

#36 Purdue $51.9 million (-5)

When paired with expenses of just $23.8M, football cleared $28.1M in profit. Men’s basketball cleared $6.9M on $15.2 gross. Oddly, Purdue women’s basketball listed a whopping gross of $6.5M and a $2.1M profit.

#35 Iowa State $52.1 million (-1)

Matt Campbell has done wonders in Ames, turning a perennial loser into a ranked force in the Big 12. The Cyclone football program made a $22.7M profit while hoops cleared $4.1M.

#34 Mississippi $53 million (+3)

This was the final year of the Matt Luke Experience. He was hired over as a former interim for Hugh Freeze who was deposed after his calls to an escort service. Now it’s Lane Kiffin in charge. If you see a pattern here, well… Ole Miss football only cleared $12.6M due to a hefty $40.4M overhead (no hooker jokes, please). Men’s hoops made $396K on a tiny gross of $10.2M.

#33 Southern California $53.4 million (+3)

USC once was a perennial top-20 moneymaker but has spiraled during the Clay Helton era. After an 8-5 (7-2 P12) fifth season, he barely kept his job thanks to a strong finish and USC’s ongoing fiscal pain, some of it related to NCAA probation, some to the hefty buyout with which dismissed AD Lynn Swann extended him. Trojan football cleared $17M. Andy Enfield’s hoops program listed a $500K deficit. Women’s hoops nearly broke even.

#32 Oklahoma State $53.5 million (+1)

Boone Pickens Stadium continued to fill or come close to it routinely as Mike Gundy’s Pokes played an entertaining if not always victorious (8-5, 5-4 B12) brand of football. OSU football cleared $29.1M. Hoops made $4.1M.

#31 Indiana $56.5 million (+1)

This was the year Tom Allen’s Hoosiers began to make a move with an 8-5 (5-4 B1G) season and respectable bowl showing against Tennessee (23-22 loss). Indiana football made a $27.1M profit. Basketball is still king here, though. Even during another non-NCAA season for since-fired Archie Miller, IU hoops cleared $12.3M, among the tops nationally for men’s basketball.

#30 Baylor $56.6 million (+12)

This is the season that got Matt Rhule an NFL job. His Bears were a phenomenon, rising from 1-11 to 11-3 and a decent Sugar Bowl showing against Georgia (26-14 loss) in three years. McLane overflowed to 100.8% of capacity as Baylor roared to 9-0 and eventually #8, losing two heartbreakers to Oklahoma. BU football cleared $21.2M. Interestingly, Scott Drew’s Baylor basketball program, a year prior to its national championship season, actually lost money. A deficit was indicated by identical revenue/expense figures – both $9,790,607.

#29 Miami (FL) $59.5 million (=)

Manny Diaz wanted the job at Miami so badly that he reneged on Temple after already accepting the position there. He just didn’t know the Canes would come after him four weeks prior. The jury remains out on him. This first season was The U’s first losing one in a dozen years since the Randy Shannon regime. Miami rolled up a whopping $48.9M in expenses, so it only cleared $10.6M. Jim Larranaga’s basketball shop indicated a deficit with both expenses and revenues an identical $9,209,237.

#28 Northwestern $59.5 million (-4)

This was the last-place sandwich for Pat Fitzgerald (3-9, 1-8 B1G) between two B1G West titles. NU football listed a $26.4M profit off $33.1M in expenses. Basketball grossed a paltry $9.1M with $9.7M in expenses, leaving a deficit (about $600K).

#27 Texas Christian $61.2 million (-5)

The two-decade Gary Patterson regime finally began to show some wear with only the third losing regular season in his tenure (5-7, 3-6 B12) on the heels of 7-6 and 6-7 in the prior three years. Horned Frog football cleared $20.1M in profit. Jamie Dixon’s men’s hoop program posted $890K in the red. Raegan Pebley women’s program listed a hefty $5.7M gross with only a $1.3M deficit.

#26 Minnesota $61.8 million (=)

This was the dream season for Gopher football with the 9-0 start and the 11-2 (7-2 B1G) finish including the exciting upset of Auburn in the Outback Bowl. P.J. Fleck’s program made $27.6M profit during the breakthrough season, weighed down by expenses of $34.2M. The clearance was down a smidge from 2018. Basketball made $6.4M on $14.8M gross.

#25 Utah $62.6 million (=)

If Kyle Whittingham isn’t the most underrated and underappreciated coach in college football, he’s on the short list. The Utes reached the Pac-12 title game (losing to Oregon) and finished 11-3 (8-2 P12) after an Alamo Bowl loss to Texas. UU football cleared $30.8M while men’s hoops made $500K.

#24 Clemson $63.1 million (+3)

You might think after all the recent national success, Clemson football would pull down more profit than it does. But it’s still a small-market program with a relatively average alumni base and no significant national cachet of adoration (such as, say Duke basketball or Notre Dame football), so the economic ceiling has about been reached. Dabo Swinney’s team again reached the national title game before losing to Louisiana State. But the profit after a whopping $55.9K expense outlay (no doubt, exacerbated by travel) was a mere $7.2M. Men’s hoop profit was $1.4K.

#23 Illinois $65.6 million (+5)

Though Lovie Smith managed a shocking upset of Wisconsin with his Illini as a 30-point dog, 2019 only prolonged the inevitable – his firing at the end of last season. The Illini cleared $38.9M on $26.7M expense. Basketball made just under $10M in the black on $21.5M in revenue.

#22 Michigan State $68.9 million (-4)

This was Mark Dantonio’s swan song, a dreary 7-6 (4-5 B1G) season. A hefty football expense tab of $44.0M (4th-highest in the B1G) drained what ended up as a modest profit of $25.9M (12th). Tom Izzo’s basketball program cleared $8M on a $20.2M gross.

#21 South Carolina $69.2 million (+2)

This season was before Will Muschamp was finally taken out back like Old Yeller, but it probably made the trip inevitable – a 4-8 (3-5 SEC) mess that included home losses to North Carolina, Appalachian State and Clemson (38-3). But big 80,250-seat Williams-Brice Stadium still filled to 97% of capacity and Gamecock football still cleared a substantial $35M. The men’s basketball program made $2M. Dawn Staley’s well-followed women’s program collected a very respectable $3.1M gross but also bled $6.9M in expense for a $3.8M deficit.

#20 Arkansas $70.3 million (-3)

Chad Morris was fired after just two seasons in relief of Bret Bielema because of this 2-10 (0-8 SEC debacle. Razorback football burned through a hefty $43.6M but still somehow made $26.7M profit. Men’s hoop clearance was a healthy $8.8M.

#19 Florida State $71.1 million (+2)

Not to sully Mike Norvell who bears no responsibility, having not arrived yet from Memphis. But through the college athletic fiscal data I’ve seen since beginning this report four years ago and including 2019-20, this has to be the least efficient college football program of them all. Among other condemnations of the Willie Taggart era, his program posted a mind-bending expense ledger of $67.8M, tops nationally and 16% higher than runner-up Alabama – which sort of earned the right. His FSU program did not, going 6-7 on the heels of 5-7, culminating in his dismissal. That expense total left a profit of just $3.3M which is insane for a top-20 grossing program. Seminole hoops almost cleared as much – $2.6M.

#18 Oregon $77.6 million (+2)

Speak of the devil, this is the place from whence Taggart arrived, after just a single 7-6 season. Mario Cristobal has been a clear upgrade and 2019 was the Ducks’ best year (12-2, 9-1 P12) since the post-2014 national title game appearance. Autzen Stadium filled to the brim and Oregon football bagged $44.9M in profit. Dana Altman’s hoop shop cleared a much more modest $286K.

#17 Texas A&M $78.1 million (+2)

We keep bumping into Taggart connections. This is the program his FSU predecessor Jimbo Fisher left for. He won a little more (8-5, 4-4 SEC) and spent a little less ($40.6M), leaving $37.5 in profit for A&M. Men’s basketball clearance was $1.3M.

#16 Iowa $81.4 million (=)

Kirk Ferentz’s program went 11-3 and came within three narrow losses of the College Football Playoff. Iowa football made a $39.7M profit on $41.7M in expenses. Fran McCaffery’s basketball program cleared $2.6M on $11.2M gross.

#15 Wisconsin $87.4 million (-2)

Paul Chryst’s program went 10-4 (7-3 B1G), reached Indy and enjoyed the second-largest percentage profit margin in the Big Ten – a $58.1M profit nearly doubling the $29.3M expenses. Bucky hoops had a big year with a $19.5M gross and $10.9M profit, also 2nd-highest in the B1G.

#14 Tennessee $91.6 million (-2)

If they played a Dysfunction Bowl, this program would have a prearranged spot lately. But no matter what the suits who run it do, it keeps spitting out money. And, though his teams weren’t very good, since-removed Jeremy Pruitt wasn’t a particular spendthrift. Vol football expenditures reached $38.1M which left a tidy $53.5M profit. Men’s hoops made $6.4M. Women’s hoops grossed $3.2M and ran a mere $2M deficit.

#13 Washington $91.7 million (+2)

This was the final season for the highly respected Chris Petersen who decided he’d had enough of the rat race and abruptly retired at age 55 with two Bear Bryant and one Bobby Dodd award. The Huskies weren’t very good (8-5, 4-5 P12) but the fans always turn out in Husky Stadium and UW football made a whopping $53.3M profit. Basketball cleared $1.9M.

#12 Florida $94.9 million (+2)

Dan Mullen has proven to be a quiet overachiever everywhere he’s been. Back at UF, where he worked as Urban Meyer’s OC, he assembled an 11-2 (6-2 SEC) team his second season that won the Orange Bowl and finished #6. Gator fans filled the Swamp at a 96% rate and the program cleared $57.3M. Men’s hoop profit was $1.6M.

#11 Louisiana State $95.1 million (=)

This was the stunning national championship season led by Ohio expatriate Joe Burrow. The Tigers had recruited at an elite level for years but had not reached the pinnacle since Nick Saban’s 2003 team. This one went a perfect 15-0 (9-0 SEC). LSU football cleared $53.7M. Meanwhile, the men’s basketball program of disgraced but not dismissed Will Wade ran a $497K deficit.

#10 Nebraska $95.8 million (=)

The slog of Scott Frost’s non-revival continued, but the faithful fans just kept showing up through a 5-7 (3-6 B1G) traipse. Nebraska football’s $64.2M profit on $31.6M expense ranked behind only Michigan. Fred Hoiberg’s first UNL basketball operation generated a $2.6M profit above hefty expenses of $10.9M.

#9 Auburn $97.7 million (-2)

Gus Malzahn seemed to walk a career tightrope here for 9 years, this being his next-to-last with a 9-4 (5-3 SEC) team that beat Alabama but lost to Minnesota. AU football cleared $51.7M while Charles Barkley’s old hoop program managed to profit $500K.

#8 Notre Dame $97.9 million (-4)

An ugly and inexplicable 31-point loss in the rain at Michigan pocked an otherwise very good 11-2 season. Other than USC, the home schedule wasn’t up to par and Irish football revenue dipped $17.6M from 2018-19. But when you’re hovering in 9-figure-gross territory, it’s not exactly a cataclysm. Men’s basketball, now part of the far-flung ACC, listed a deficit of $4.7M (travel?) and women’s basketball was worse ($5.0M).

#7 Penn State $101.7 million (-1)

James Franklin’s football program made a $51.1M profit on $50.6M expense during the 11-2 (7-2 B1G) Cotton Bowl season. Gross hoops take was a modest $3M profit on $10.5M gross over $7.5M expense. Notably, the women’s basketball program significantly lowered overhead, paring its expense ledger to $4.6M in the first year under Carolyn Kieger after a whopping $6.2M in the final year under Coquese Washington. That left a shortfall of just $3.5M rather than the $5.1M in 2018-19 which was largest that year in the Big Ten.

#6 Oklahoma $101.9 million (+2)

Lincoln Riley’s Sooners had a big year until they ran into the LSU massacre (63-28) in the CFP semis at the Peach Bowl. Still the 12-2 (9-1 B12) season reaped a whopping $60.4M profit, among the very top in the nation. Lon Kruger’s hoop program ran a $1.2M deficit.

#5 Alabama $110.1 million (+4)

Nick Saban has earned the right to expense the occasional miscellaneous payment, right? Six national titles will grease that wheel. Bama football listed $58.5M in expenses after its 11-2 (6-2 SEC) season that ended in the Citrus Bowl. That still left $51.6M in clearance, which will do. Nate Oats’ first Alabama basketball program did well on the court and off, clearing $5.3M.

#4 Ohio State $115.5 million (+1)

Ryan Day’s first full season was a hit as he took the Buckeyes to the CFP and a narrow semifinal loss to Clemson in the Fiesta Bowl. OSU football’s $62.9M profit had to clear $52.6M in outlay, tops in the league. Chris Holtmann’s basketball program pulled $22.0M in gross with an $11.5M profit.

#3 Michigan $125.8 million (=)

Nothing new in Ann Arbor. Jim Harbaugh’s team kept underachieving (9-4, 6-3 B1G) and U-of-M’s formidable alumni network and massive stadium kept feeding the coffers. The $81.1M profit dwarfs everyone else in the Big Ten, just barely missing the $81.4M school record of 2017. Men’s basketball cleared a healthy $10.3M on $17.8M gross.

#2 Georgia $134.5 million (=)

Only four of the 14 programs in the nation’s most important college football conference totally own their states (Georgia, LSU, Arkansas and Missouri). But UGA and LSU are the only two that matter, and Georgia has the urban epicenter of the league (Atlanta) in its backyard. That’s one big reason Bulldog football is such a cash cow. Kirby Smart’s team went 12-2 (7-2 SEC) and was probably the best left out of the CFP, courtesy of a blowout loss to LSU in the SEC championship. It set program records for gross and profit (a monumental $86M), easily blowing past the 2018-19 totals. UGA hoops cleared $1.3M.

#1 Texas $144.4 million (=)

But even Georgia has a ways to go before it can challenge the 10-gallon hats in Austin. What makes Longhorn football’s continued dominance atop the financial list so remarkable is how mediocre its on-field product has been for years – really all the way back to the mid-’00s Mack Brown years of a decade and a half ago. The 2019 season was no different as Tom Herman’s penultimate team went 8-5 (5-4 B12) and lost to every formidable opponent. But UT has its own network for a reason – lots of fervid and loyal alumni with lots of expendable income. The Longhorn football profit total of $104.9M didn’t quite measure up to 2018-19′s record ($112.9M). But nobody else is in the neighborhood.

More PennLive sports coverage:

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