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Princess Cruises is turning its ships into 'offices at sea' with WiFi as fast as land

Business Insider logo Business Insider 4/8/2021 bchang@businessinsider.com (Brittany Chang)
a small boat in a body of water: Princess Cruises. Princess Cruises/Facebook © Princess Cruises/Facebook Princess Cruises. Princess Cruises/Facebook
  • Many companies are now considering the possibility of a permanent remote or hybrid work model.
  • Princess Cruises is looking to target this segment by turning its ships into "offices at sea."
  • All of Princess' cruise ships will upgraded with "land-like connectivity" when sailing resumes.
  • See more stories on Insider's business page.

If you've ever dreamed of working or studying at sea, Princess Cruises might have the perfect solution for you.

The coronavirus pandemic has obviously the traditional office structure, and more companies are considering the possibility of permanent hybrid or fully remote work models. In response to the "work from anywhere" shift, travel-adjacent businesses - especially road travel companies - have altered their products to include amenities like offices and connectivity packages in a bid to attract this growing segment.

Now, Princess Cruises is looking to do the same by introducing stronger internet connection on its cruise ships and some clever marketing


Video: There’s Still Time Join This Caribbean Island Remote Experience (Buzz60)

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Read more: Carnival and Royal Caribbean salaries revealed: From $32,000 to $383,000, here's how much the cruise industry's power players pay some of their employees

Having fast and reliable Wi-Fi has become a necessity during the COVID-19 remote work period. To meet this essential function, the cruise line's "connectivity partner" SES will be launching a new satellite constellation later this year. As a result, when cruising returns, Princess will be able to offer "land-like" internet on all of its ships, turning a boat into an "office at sea," according to a press release.

This strong Wi-Fi connection will be accessible throughout the ships, which means guests won't have to stay in their staterooms just to get speedy internet for work or school.

But if you're eager to jump on board, you'll have to wait a bit longer. Presently, the cruise line has no plans to resume sailing until, at earliest, the end of June.

Are you a cruise industry employee or have a cruise industry story to share? Contact this reporter at bchang@insider.com.

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