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Temecula Tourism On Upswing: 2021 Sees Over 900K Valley Visitors

Patch logo Patch 6/30/2022 Ashley Ludwig

TEMECULA, CA — A crowd of local tourism industry professionals, city and county dignitaries as well as the President and CEO of Visit California were on hand to celebrate a return to travel in Southwest Riverside.

On Thursday, Visit Temecula Valley released its annual tourism impact report Thursday, showing an improvement in visitor numbers, spending, new jobs, and increased state tax revenue.

The report, prepared by Dean Runyan Associates, shows that Temecula Valley welcomed approximately 918,000 visitors in 2021. That figure is up almost 17 percent from the previous year. According to the report, each visitor traveled more than 50 miles to spend time in our city, Old Town and wine country.

Visit Temecula Valley CEO and President Scott Wilson discussed what this means for the valley and the growing tourism industry.

Scott Wilson - President & CEO of Visit Temecula Valley addresses the crowd at the State of Tourism event in Temecula. (Visit Temecula Valley Photo). © Provided by Patch Scott Wilson - President & CEO of Visit Temecula Valley addresses the crowd at the State of Tourism event in Temecula. (Visit Temecula Valley Photo).

"The latest economic impact numbers for the Temecula Valley tourism sector is proof as to how far we've come and that the sky is the limit for our beautiful region," Scott Wilson said. "It paints a positive picture that tourism in our region has a positive and lucrative effect on the quality of life in Temecula Valley."

Local dignitaries mingled with Visit Temecula Valley. (.l) Bill Wilson, Maryann Edwards, Matt Rahn, Chuck Washington, Zak Schwank, Aaron Adams, Scott Wilson. (Photo: Visit Temecula Valley). © Provided by Patch Local dignitaries mingled with Visit Temecula Valley. (.l) Bill Wilson, Maryann Edwards, Matt Rahn, Chuck Washington, Zak Schwank, Aaron Adams, Scott Wilson. (Photo: Visit Temecula Valley).

The direct travel spending for Temecula Valley increased by 18 percent from 2020, totaling $614 million.

Travel to Temecula Valley in 2021 generated approximately 1,010 jobs, a 15.6 percent increase in travel-generated employment from the previous year.

State and local tax revenue due to travel in 2021 totaled $30.9 million, an increase of 44 percent over the preceding year. Tax receipts generated by travel spending were also up 44.1 percent compared to 2020.

Short Term Vacation Rentals Top Hotel Stays

There was substantial growth in the category of Accommodations which brought in $24.6 million more in travel spending in 2021 compared to 2020, an increase of 34.8 percent.

Visitors who stayed in a hotel or motel spent $191.2 million in 2021, an increase of 6 percent, while visitors who stayed in Short Term Vacation Rentals spent $264.5 million, an increase of 17.3 percent compared to 2020.

Tourism, Jobs And Retail Shopping

Retail was at $52.5 million in 2021 and $43.7 million in 2020. Travel to Temecula generated 7,450 jobs in 2021.

Overall, travel industry employment grew by 15.6 percent.

But what is it about Temecula that keeps visitors coming back?

Temecula Valley's convenient location has always been a significant factor in the high number of visitors who make this an end destination. In short? It's the perfect location for a staycation.

Located just one hour from most southern California significant cities and 90 minutes from Los Angles, the beautiful landscape, high-quality service, award-winning products and unique offerings continue to entice visitors to return.

Caroline Beteta, President & CEO Visit California, was also on hand for the presentation on the upswing in local tourism. (Visit Temecula Valley). © Provided by Patch Caroline Beteta, President & CEO Visit California, was also on hand for the presentation on the upswing in local tourism. (Visit Temecula Valley).

Like the rest of southern California, Temecula Valley continues to climb out of the pandemic conditions. However, the latest data proves the wine region remains a highly sought-after tourist destination.

Visit Temecula Valley Chairman of the Board Bill Wilson shared his thoughts on the return to travel and what this means for local tourism.

Bill Wilson - Visit Temecula Valley Chairman of the Board - addresses the State of Tourism in Temecula. (Visit Temecula Valley Photo). © Provided by Patch Bill Wilson - Visit Temecula Valley Chairman of the Board - addresses the State of Tourism in Temecula. (Visit Temecula Valley Photo).

The 2021 figures do not reflect the major economic impacts of the coronavirus pandemic on 2021 visitor spending and tourism employment.

The article Temecula Tourism On Upswing: 2021 Sees Over 900K Valley Visitors appeared first on Temecula Patch.

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