You are using an older browser version. Please use a supported version for the best MSN experience.

This Phoenix hotel has removed a Native American slur from its brand. Here's its new name.

USA TODAY logo USA TODAY 10/8/2020 Melissa Yeager, Arizona Republic

The managers of Pointe Hilton Squaw Peak Resort said they are dropping the controversial word from the property's name and it will now be called Hilton Phoenix Resort at the Peak, reports the Arizona Republic, which is a part of the USA TODAY Network.

The hotel, at 7677 N. 16th St. in Phoenix, said the announcement is the result of more than a year of planning to reposition the 27-acre, all-suite resort. 

“We wanted to consider the values and perspectives from our associates, guests and the community when determining what was most important in the name," Michael George, chief executive officer at Crescent Hotels & Resorts, said in an emailed press release.

a beach with a mountain in the background: Pointe Hilton Squaw Peak, Phoenix |   Deal: Rates stating at $125 a night.  Activities: The resort's River Ranch pool complex will feature games, dive-in movies, arts and crafts, scavenger hunts and music.  Details: 602-997-2626, squawpeakhilton.com. © Pointe Hilton Squaw Peak Resort Pointe Hilton Squaw Peak, Phoenix | Deal: Rates stating at $125 a night. Activities: The resort's River Ranch pool complex will feature games, dive-in movies, arts and crafts, scavenger hunts and music. Details: 602-997-2626, squawpeakhilton.com.

Start the day smarter. Get all the news you need in your inbox each morning.

The resort bears the Hilton brand name and is managed by Crescent Hotels & Resorts, which operates hotels, resorts and conference centers throughout the United States and Canada.

"Now that we’ve attained all necessary approvals and we’re nearing the finish line on updating all of our branding, we’re excited that we can finally announce the Hilton Phoenix Resort at the Peak," George said.

Did you see? COVID-19 brought Phoenix hotels to a standstill. Here's what they're doing to reassure guests.

Why the hotel's name was changed

The Merriam-Webster dictionary says the word is an offensive term used to refer to an Indigenous North American woman. The term is considered both a racial and sexual slur. 

The move follows other name changes related to the term in Phoenix. The city renamed Piestewa Peak in April 2003 to honor Lori Piestewa, the first Native American woman to die in combat and a member of the Hopi Tribe. She was killed in the Iraq War in March 2003. In May 2003, State Route 51 was renamed the Piestewa Freeway. 

You can connect with Arizona Republic Consumer Travel Reporter Melissa Yeager through email at melissa.yeager@azcentral.com. You can also follow her on Twitter and Instagram

Traveling much? What it's like to stay at a Hilton, Marriott and Hyatt hotel during the COVID-19 pandemic

16,100 Arizona hotel jobs lost: Employees reflect on COVID-19 and possible return to work

This article originally appeared on Arizona Republic: This Phoenix hotel has removed a Native American slur from its brand. Here's its new name.

AdChoices
AdChoices

More From USA TODAY

image beaconimage beaconimage beacon