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United's New Planes Are Missing One Iconic Feature

Travel + Leisure logo Travel + Leisure 4/25/2019 Cailey Rizzo
a blue and white plane sitting on a runway at an airport: United Airlines Livery Changes © Courtesy of United Airlines United Airlines Livery Changes United’s famous yellow globe is disappearing from the trail of its aircraft. The airline debuted its new livery at an event at Chicago O’Hare Airport on Wednesday.

Before the launch, United CEO Oscar Munoz described the new livery as “an evolution not a revolution,” according to FlightGlobal. The new aircraft features the same gray belly as the previous livery but a few stylistic changes have been made. The design is rounder, with more soft lines than hard creases between colors. The “United” lettering on the side of the aircraft has been made larger and extends further across the body of the plane.


However, the change most visible to the general public will be the tail. No longer will United’s planes carry the iconic yellow globe but instead a blue globe, with both darker and lighter tones of the color. The engines have also been painted a popping blue, instead of their former gray.

This is the first rebranding since United and Continental airlines merged in 2010.

a airplane that is flying in the air: Courtesy of United Airlines © Courtesy of United Airlines Courtesy of United Airlines

The first aircraft to don the new paint job is a Boeing 737-800. It will fly into Los Angeles Wednesday night after its debut, according to FlightAware.

a screenshot of a cell phone: Courtesy of United Airlines © Courtesy of United Airlines Courtesy of United Airlines

Although the concept may not appear to be a complete rebranding, it takes tremendous effort to redo the paint job of an aircraft. In a video, United revealed the process behind repainting an aircraft.

The new livery is part of the airline’s complete overhaul. Next year, new employee uniforms are expected to debut, featuring similar design updates.


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