You are using an older browser version. Please use a supported version for the best MSN experience.

CNN has worst weekend since 2000 among critical demographic as viewers flee network

FOX News logo FOX News 6/21/2022 Brian Flood
UP NEXT
UP NEXT

Americans largely avoided CNN during Father’s Day weekend as the network continued to hemorrhage support from the demographic most coveted by advertisers. 

CNN managed only 67,000 average viewers between ages 25-54 from June 18-19 for its smallest weekend audience since 2000 in the category that pays the bills. It was the network’s third-worst performance in the critical demo during a weekend since 1993. 

It was also the network’s smallest audience on a Saturday among the demo since October 1993 when only 58,000 tuned in, and only the second time that CNN delivered under 60,000 demo viewers on a Saturday in 29 years. 

CNN HAS SMALLEST WEEKDAY AUDIENCE AMONG ADVERTISER-COVETED DEMO IN 22 YEARS

In total-day viewership, CNN had its smallest Saturday audience since 1997 and its smallest primetime audience on a Saturday since 2000. 

On Sunday, CNN’s "Reliable Sources" with left-wing host Brian Stelter averaged only 421,000 total viewers and a mere 56,000 among the demo. It was the smallest audience for "Reliable Sources" since December 27, 2015, among total viewers and the smallest since Dec. 29, 2013, among the demo. 

Reruns of "Family Matters, "Roseanne, "The Office," "Shark Tank" and "Family Guy" all outdrew Stelter’s program among the 25-54 demo, as did children's programming such as "Peppa Pig" and "Spongebob SquarePants." Over 5,000 cable telecasts topped "Reliable Sources" in the demo last week. 

CNN averaged only 67,000 viewers between ages 25-54 from June 18-19 for its smallest weekend audience since 2000 in the demographic coveted by advertisers. Pictured are weekend anchors Brian Stelter and Jim Acosta. (AP Photo/Jose Luis Magana/Kevin Mazur/Getty Images for CNN © (AP Photo/Jose Luis Magana/Kevin Mazur/Getty Images for CNN CNN averaged only 67,000 viewers between ages 25-54 from June 18-19 for its smallest weekend audience since 2000 in the demographic coveted by advertisers. Pictured are weekend anchors Brian Stelter and Jim Acosta. (AP Photo/Jose Luis Magana/Kevin Mazur/Getty Images for CNN

CNN WILL 'REIMAGINE' LONG-STRUGGLING MORNING SHOW 'NEW DAY,' CEO SAYS

CNN’s rough weekend came after Friday concluded a miserable weekday stretch, averaging only 88,000 demo viewers June 15-17 for its worst three-weekday performance since June 2014. For the week, CNN only aired two of the 100 most-watched cable telecasts

CNN has shed viewers as recently appointed CNN chairman and CEO Chris Licht is evaluating who should be shown the door, as he is "determined to tamp down spectacle" and restore the network’s hard news reputation it shed under Jeff Zucker.

CNN chairman and CEO Chris Licht is currently evaluating all anchors and executives. Photo by Kevin Mazur/Getty Images for Warner Bros. Discovery © Photo by Kevin Mazur/Getty Images for Warner Bros. Discovery CNN chairman and CEO Chris Licht is currently evaluating all anchors and executives. Photo by Kevin Mazur/Getty Images for Warner Bros. Discovery

Licht is currently on a "listening tour" and evaluating the network’s anchors, pundits and executives to determine who deserves to stick around. He previously announced CNN’s long-struggling morning show would be "re-imagined," but hasn’t announced other changes yet. Those close to him don't know what he has planned.

"I don’t know what changes he’ll ultimately make," a CNN insider told Fox News Digital. 

All ratings data courtesy of Nielsen Media Research. 

AdChoices
AdChoices

More From FOX News

AdChoices
image beaconimage beaconimage beacon