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'Deadline in Dallas': Check out Spider-Man’s D-FW adventures just in time for National Superhero Day

WFAA-TV Dallas-Ft. Worth logo WFAA-TV Dallas-Ft. Worth 4/29/2021 Eric Alvarez
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Being WFAA’s unofficial comic book nerd is a great power and a great responsibility. 

That’s why I felt it important to celebrate #NationalSuperHeroDay by diving into Spider-Man’s adventures in North Texas in the 1980s.

“One thing folks may not know about Spider-Man is he had several episodes where he fought bad guys in and around Dallas,” said Steve Cromer, co-owner of Retro Madness, which operates three stores specializing in vintage toys and video games.

Superheroes are big business, but it wasn’t always that way.

“When I was growing up in the '70s and '80s, superheroes were not cool,” Cromer said.

Around that time, superheroes started doing strange things to boost comic book sales.

Spider-Man joined forces with The Dallas Times Herald for a 1983 marketing campaign that led Spider-Man on a mission to save Christmas in Dallas from Kingpin, and an adventure at the Dallas Ballet’s Nutcracker.

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The character returned to North Texas to battle the Punisher in the Spectacular Spider-Man #143 published October of 1988.

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It’s North Texas pride for North Texas nerds, who were fans before it was cool.

“To see these comic books of Spider-Man in Texas is really cool,” Cromer said. “For anybody that wasn’t in the in-crowd in high school, we all relate to Spider-Man because he was definitely the nerd.”

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