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Taylor Swift Announces New Social App, Are You Ready For It? (Video)

TheWrap logo TheWrap 10/11/2017 Sean Burch
Taylor Swift in an Apple Music ad © TheWrap Taylor Swift in an Apple Music ad

What's Taylor Swift been doing the past few years, beyond working on her upcoming album and performing for her millions of doting fans? Developing apps, of course.

The pop superstar shared a first look at her new app, "The Swift Life," on Wednesday, which promises to give T-Swizzle fans even more of their beloved singer. The app will offer "exclusive" content, pics, and even a chance to directly engage with Swift -- or a handler of hers posing as the "Shake It Off" songstress.

"Hey guys, it's Taylor, I've got something pretty awesome we've been working on for a while that I wanted to share with you," said Swift in a video preview of the app. (If you're having trouble picturing Swift doing A/B tests with "The Swift Life," you're not alone.)  "I think you guys are really going to like this. I mean, I hope. It would preferable if you did."

Also, watch out, Bitmoji. It looks like Swift is getting her own version of emoji stickers, with the video mentioning "Taymojis" on the app.

Unfortunately for rabid fans, the app is only releasing its beta version in select territories right now; it'll go live in late 2017.

The app is being made by Glu Mobile, the company behind Kim Kardashian's hit app. Partnering with a powerhouse like Swift doesn't automatically mean success, however. Glu has also launched apps with Katy Perry, Britney Spears, and Nick Minaj -- which all bombed.


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