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The Next Step in Pizza Hut's "BOOK IT!" Program

For 33 years Pizza Hut's "Book It!" program has been encouraging reading in schools across America. The program encourages student grades K-6 to read more by rewarding their efforts with free pizza. Natasha Collins, Manager of Social Impact at Pizza Hut, says "Book It!" plans to reach one million classrooms by 2020 by launching a digital version of the platform.
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