You are using an older browser version. Please use a supported version for the best MSN experience.

Forget influencers. 'Deinfluencing' is now a thing

Some TikTok creators are bucking the influencer trend by telling their followers what not to buy. Here's why "de-influcing" is a growing trend.

UP NEXT

UP NEXT

More From CNN

More From CNN

image beaconimage beaconimage beacon