Why footwear companies shell out millions to be worn by college athletes
Associate Professor of sports administration at the University of North Carolina at Chapel Hill Jonathan Jensen tells "Nightcap's" Clare Duffy why Nike and Adidas spend big bucks courting March Madness athletes. For more, watch the full Nightcap episode here.
UP NEXT
NOW PLAYING: Trending
Why footwear companies shell out millions to be worn by college athletes
CNNUP NEXT
-
Who will you think about on Memorial Day? Veterans reflect.
CNN -
Key Democratic leader: ‘I don’t know yet’ if I support debt ceiling deal
CNN -
GOP negotiator defends new work requirements in debt deal
CNN -
Jayapal: ‘Really unfortunate’ Biden ‘opened the door’ to new work requirements
CNN -
‘It’s a miracle… Release the doves, right?’: GOP Gov. reacts to debt deal
CNN -
GOP negotiator touts debt deal as ‘remarkable conservative achievement’
CNN -
Study: Global warming robbing people of sleep
CNN -
‘What was all the drama for?’: Progressive leader Jayapal reacts to debt deal
CNN -
Grandma Joy’s road trip to all 63 U.S. national parks
CNN -
Lithium could be extracted from the Salton Sea
CNN -
‘I cried’: CNN reporter describes how representation matters in remake of ‘The Little Mermaid’
CNN -
Lawmaker who helped negotiate debt deal responds to GOP criticism
CNN -
More than 50 Russian drones downed over Kyiv
CNN -
Tapper asks Democratic lawmaker if White House should worry about Progressive Caucus. Hear her response
CNN -
Companies testing tablet version of popular weight loss drugs
CNN -
New York City officials ask judge to suspend portions of ‘right to shelter’ law
CNN
