You are using an older browser version. Please use a supported version for the best MSN experience.

Amazon’s Alexa Leaves Consumer Brands Speechless

Online voice assistants like Amazon’s Alexa are threatening the decades-old high-exposure marketing model for consumer goods. WSJ’s Saabira Chaudhuri explains why if brands aren’t first in voice search, they will neither be seen nor heard.
image beaconimage beaconimage beacon