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Apple and Hermès join forces on a new line of ultra-covetable accessories for the Apple Watch and iPhone, including new innovation the AirTag, which comes in Barénia calfskin, naturally

South China Morning Post logo South China Morning Post 22/04/2021
a close up of a guitar: Three new styles of AirTag - a new ‘Find My’ product from Apple and Hermès. Photo: Apple Three new styles of AirTag - a new ‘Find My’ product from Apple and Hermès. Photo: Apple

Luxury French maison HermEs has just dropped another range of ultra-chic, highly covetable products in collaboration with Apple. The new arrivals include wristbands for the Apple Watch HermEs edition, an HermEs case in Barenia calfskin with MagSafe for iPhone 12 and iPhone 12 Pro, and a brand new joint innovation between the pioneering brands - AirTags.

The AirTag is a new iPhone accessory - on sale from April 30 - that allows users to locate their valuables. In other words, a physical alternative to the brand's previous Find My function.

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The Apple AirTag HermEs bag charm in Swift calfskin, reminiscent of a horse racing token holder. Photo: HermEs © Provided by South China Morning Post The Apple AirTag HermEs bag charm in Swift calfskin, reminiscent of a horse racing token holder. Photo: HermEs

Marrying HermEs's handcrafted leather-making know-how with Apple's state-of-the-art technology, the special AirTag collaboration collection includes a key ring, bag charm, luggage tag and travel tag, allowing users to track the items they're most attached to.

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All Apple AirTag HermEs products are crafted in Barenia calfskin or Swift calfskin, a nod to the French fashion house's equestrian heritage - specifically, a horse racing token holder from the HermEs archives. For avid gadget collectors, the Apple AirTag HermEs release will be available for order online starting April 23, a week ahead of their availability in stores.

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a close up of a device: HermEs iPhone 12 case with Hermes Bolduc in Barenia calfskin. Photo: HermEs © Provided by South China Morning Post HermEs iPhone 12 case with Hermes Bolduc in Barenia calfskin. Photo: HermEs

The new HermEs cases for iPhone 12 and iPhone 12 Pro come in the brand's signature brown hue and crafted in the aforementioned Barenia calfskin - a full-grain leather that's distinguished by its silky touch and develops a patina as time passes. The Bolduc hot-stamp patterns are inspired by the iconic ribbon that is often seen around HermEs orange packaged boxes. The case supports Apple's MagSafe feature for wireless charging too.

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a close up of a watch: Apple Watch HermEs Series 6 with an attention-seeking Rose Mexico Swift calfskin double tour Attelage band. Photo: handout © Provided by South China Morning Post Apple Watch HermEs Series 6 with an attention-seeking Rose Mexico Swift calfskin double tour Attelage band. Photo: handout

Meanwhile the popular double tour Attelage band for Apple Watch HermEs welcomes two vibrant new colours, with the Swift calfskin appearing in striking pink (aka Rose Mexico), Bleu Saphir and Blanc, and the classic Noir.

Another single tour range wristband for Apple's smartwatch - dubbed Jumping - has been crafted in new waterproof materials. Highlighting Hermes's iconic H, they embody a more youthful, sporty aesthetic than the Attelage bands. With buckles inspired by HermEs's saddlery features, the band is available in five colour combinations: Rouge de Cœur/Rouge H; Kraft/Rouge de Cœur; Orange/Rose Mexico; Bleu Saphir/Orange, and Noir/Bleu Saphir.

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This article originally appeared on the South China Morning Post (www.scmp.com), the leading news media reporting on China and Asia.

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