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Chelsea vs. Real Madrid: A tale of two powerful figures

dw.com logo dw.com 04/05/2021 Max Merrill

As Chelsea and Real Madrid prepare to face off in the second leg of their Champions League semifinal, DW examines the two men who really control these European heavyweights — Florentino Perez and Roman Abramovich.

Florentino Perez, Roman Abramovich are posing for a picture: Real's Fiorentino Perez and Chelsea's Roman Abramovich are similarly powerful but quite different personalities © Provided by Deutsche Welle Real's Fiorentino Perez and Chelsea's Roman Abramovich are similarly powerful but quite different personalities

The cameras may focus on Thomas Tuchel and Zinedine Zidane at Stamford Bridge on Wednesday night, but the short-lived European Super League turned the spotlight on the handful of men who are truly in control of Europe's biggest clubs.

Real Madrid and Chelsea are two of those, and both were founding members of the ill-fated Super League. But the two powerful men behind them, Real president Florentino Perez and Chelsea owner Roman Abramovich, have very different reasons for being involved in elite European football,

While Perez was seen as one of the key architects of the Super League coup, Chelsea and Abramovic were among the first to announce their departure, triggered by fan protests outside their stadium.

Good cop, bad cop? Not quite; Abramovich is not normally an owner who seeks a close relationship with his club's fans, despite his popularity. And while Perez is a powerful elected president, he doesn't actually own the club he leads.

The two men have very different visions of the game — even if both are ultimately chasing the same prize.

Humble beginnings

Coincidentally, both these billionaires started out seeking a career in engineering. A civil engineer by trade, Perez dabbled in politics as a Madrid city councillor and as a candidate in the Spanish general election before moving into the construction industry. He is currently chairman and part-owner of ACS, one of the world's leading construction companies. His net worth is estimated at $2.2 billion (€1.8 billion).

Abramovich too pursued an engineering degree and, following a brief stint in the Soviet Army, began his entrepreneurial journey by selling rubber ducks from his Moscow apartment.

Following the collapse of the Soviet Union, he acquired half of the oil company Sibneft for $100 million, despite it being valued in the billions at the time. His already substantial net worth then skyrocketed in 2005 when he sold his stake to Gazprom for €8.5 billion.

Abramovich and Perez have both been accused of not always adhering to best practices, and both men's businesses have been closely entwined with politics in their respective countries.

Abramovich had close links to former Russian President Boris Yeltsin and quickly aligned himself with Vladimir Putin to avoid a crackdown on oligarchs after Yeltsin resigned in 1999. Abramovich admitted in a UK court in 2008 to having paid billions of dollars for political favors.

Meanwhile, Perez's ACS has routinely snapped up government construction contracts in Spain, particularly while José María Aznar was prime minister. As Real Madrid president, he controversially oversaw the €500 million sale of the club's training ground, the site of which then became the city's new financial district, where his company won further major construction contracts.

What's the motivation?

It follows that the pair's motives for running their respective clubs are not entirely altruistic or solely down to a burning passion for football.

Prime ministers are not the only high-profile guests Perez has brought to Madrid games. On matchdays, he uses the Santiago Bernabeu as his networking platform to strike business deals within and without the world of football. Perez's position at Real affords him a quasi-diplomatic immunity, and he is reported to have once told told Socialist Party politician Matilde Fernandez that "Real Madrid is a Spanish brand standing above the government."

As for Abramovich, it was speculated that his purchase of Chelsea in 2003 may even have been motivated by boredom. After all, a man with a net worth of $15 billion doesn't buy a notoriously capital-consuming object like a football club in order to make more money.

"I don't think the takeover was particularly motivated by making money," Dan Silver, a spokesman for the Chelsea Supporters Trust, tells DW. "Maybe he wanted to buy himself a nice toy set, but he's so secretive, everything about him is conjecture."

Indeed, Abramovich likely had a much more subtle motive for purchasing a London-based Premier League football club, namely the sociopolitical protection and status that such assests guarantee. And he's not the only one.

In September 2018, Russia's own Federal State Statistics Service found that Russian investors controlled UK assets worth $3.5 billion. The UK's Office of National Statistics put the figure at over $25 billion. According to figures reported by The Guardian in 2018, taking into account Russian money which has arrived in the UK via offshore locations such as the Cayman Islands, it's almost $70 billion.

In fact, French economist Thomas Piketty has estimated that more than half of the richest Russians' total wealth — around $800 billion — is held outside Russia.

Abramovich himself has spent years living and working in the UK on an investor visa, tailored to wealthy foreign businessmen. Having sold his last major Russian assets to Gazprom shortly after his acquisition of Chelsea, he appeared to want to make London his permanent home.

But his visa was not renewed following tensions between Russia and the UK in 2018 and he subsequently took up Israeli citizenship. This change also saw him pull the plug on a €575 million rebuild of Stamford Bridge.

Absolute power?

At first glance, Real Madrid's ownership structure resembles the German 50+1 model. They remain one of just four clubs in Spain exempt from a 1990 law requiring all sports clubs to become privately-owned PLCs. Being fan-owned also affords them a 5% tax break over their competitors.

So-called "socios," paying members of which there are over 90,000, officially own the entire club and can vote in presidential elections. A 2,000-strong representative "member assembly" deals with more intricate matters such as approving the club budget and has the power to discipline the president.

And actually becoming president is no simple task. There are a number of restrictive boundaries to running for election, including personally guaranteeing 15% of the club's budget. During his 18 years in charge, Perez has made a number of tweaks to regulations designed to make it difficult to challenge his power. For instance, a presidential candidate now needs to have been an active member for 20 years, as opposed to the previous requirement of 10.

It's a little more straightforward for Abramovich. He bought Chelsea in 2003 for an estimated €160 million, at the time a record sale price in the Premier League. Since the takeover, the club's value has skyrocketed to an estimated $3.2 billion, according to "Forbes." The club had been listed on a submarket of the London Stock Exchange and Abramovich had to buy out numerous shareholders to take Chelsea back into private ownership. He now owns the club in its entirety (bar the ground and name of the club) and is the only shareholder.

While the two men share a willingness to spend big in the transfer market, Chelsea have tended to concentrate on emerging talents and the odd big name. Perez, on the other hand, was responsible for ushering in the "Galacticos" era in the early 2000s, bringing the likes of Luis Figo, Zidane, Ronaldo and David Beckham to the Bernabeu. Fast-forward to 2021 and Perez has admitted he has his sights set on Kylian Mbappe and Erling Haaland in the coming transfer window.

Zinedine Zidane, Florentino Perez are posing for a picture: Florentino Perez (right) bought Zinedine Zidane as a 'Galactico' and later made him coach © picture-alliance/dpa/epa/V. Lerena Florentino Perez (right) bought Zinedine Zidane as a 'Galactico' and later made him coach

The two men take even more contrasting approaches to their public image. Perez has never been shy of announcing his plans to the press or seeking photo ops with the rich and famous. In Madrid, it is rare for him to be criticized by local journalists and Perez is always on hand when Real sign a new player.

The price of fame

In contrast, Abramovich shirks the limelight. In fact, in an interview with Forbes he hinted at some regret regarding the fame his purchase had brought him. And, despite Abramovich regularly attending home matches before his visa issues, he seems unwilling to show himself as the face of the club.

"Roman didn't anticipate the attention he got," says Silver. "I once shook his hand on the pitch and he was like a rabbit caught in the headlights. I've only heard him speak once."

Despite the secrecy, he remains hugely popular among Chelsea fans.

"He's been a great owner for us," Silver says. "He transformed the club and is arguably one of the best owners in football. You saw what it meant to him winning the Champions League in Munich [in 2012]. He's a fan and has done so much good within the community, especially during the pandemic."

Perez showed himself to be decidedly out of touch with fans during the Super League debacle. While Chelsea, following fan protests outside their stadium, were one of the first clubs to announce their intention to abandon the project, Perez has remained defiant.

The Super League was his brainchild, his solution to his club's immense financial problems and a way to prevent Real falling behind other European behemoths in the transfer market. He has refused to concede defeat, hoping that the project will remain on hiatus until the rest come to their senses. This stance earned him criticism from Real fans online but it remains unlikely that he will ever leave his post willingly or even see his power challenged at the club.

Despite their shared involvement in the Super League, both men have always made winning the Champions League their top priority. When the two sides meet under the floodlights in London on Wednesday, there will be just one winner on the pitch.

But history suggests that both of the men pulling the strings will come out on top regardless.

Author: Max Merrill

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