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Kanye West’s Adidas Yeezy slides are most-searched fashion item for men

The South African logo The South African 2021-07-14 Cover Media
Kanye West posing for the camera © Provided by The South African

Kanye West’s Yeezy slides for Adidas are the most-searched fashion item for men this quarter.

Global shopping search platform Lyst has revealed the latest quarterly trend reports, and claiming the top spot is the music star’s minimalist flip-flop, known for comfort and cushioning, reports WWD.

Kanye first collaborated with the German sportswear giant on a range of the backless shoes in December 2019, with the initial line offering a handful of tonal colourways, and the collection has gone from strength to strength ever since.

Yeezy slides on men’s top 10 with Versace, Off-White and Prada

The flamboyant Versace Barocco swim shorts – worn by stars including David Beckham, Cristiano Ronaldo and Conor McGregor – also made the top 10 for men, along with the square-framed Off-White Virgil sunglasses, Prada’s PRAX 01 sneakers and the Fendi Baguette bag.

Shopping habits showed a demand for genderless fashion, with Thom Browne’s pleated skirt securing 10th place in the ranking of hottest products for men.

Shoes also landed on the top spot in the women’s most-searched-for list, with Nike Air Force One sneakers claiming the poll position. These throwback chunky sports shoes are regularly worn by stars including Kendall Jenner, Hailey Bieber and Jennifer Lopez.

Hailey Bieber inspiring women’s fashion

Model Hailey’s fashion choices continue to inspire the rest of the top 10 for women, with Attico’s zebra print bikini making an appearance in the sixth spot.

Dubbed the “swimwear of summer” by Vogue, Hailey sent fans wild when she shared a photo of herself posing in the monochrome two-piece last month, with singer Dua Lipa spotted in the same bikini.

Another swimwear piece also made the top 10; Versace’s Trésor de la Mer swimsuit, featuring a series of starfish against a blue background, landed in eighth place.

Prada’s organic denim top and Gucci rubber sandals were also popular with female shoppers.

As COVID-19 restrictions begin to ease in some countries, holiday items were in big demand, with a marked increase in searches for sunglasses, beachwear and dresses.

© Cover Media

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